Board of Directors
Board of Directors
Dave Massey has been in the roofing industry for over 30 years. Beginning in his early 20s, Dave started in the roofing industry with installing solar rooftops for rooftop hot water systems. As the industry began to change, he started to focus on roofs specifically. In 1989, Dave opened up his own roofing company and started installing residential roofs in the San Diego area. He owned the largest residential roofing company in San Diego with the trusted name of Secure Roof. In 2008, they saw the vision of PV Solar being installed on the roofs in California as the green energy movement began.
AlSayer is a technology expert with over 20 years of experience guiding business strategy and creating purpose-built technology solutions. She was CEO & Co-Founder of omniX labs, where she brought experience and understanding of connecting the physical space in a digital world. Prior to omniX labs she was CEO of TagStone, an IoT technology systems integration company, and a management consultant at Bridgewater Associates, the world’s largest hedge fund.
She started her career at Goldman Sachs, an Investment Bank in New York City. She is a YPO member and has served as board member or advisor with companies including Precinct Partners, Toolbox OS, Claira, ElevenPoint2 and Abana. Muthla AlSayer graduated from Rensselaer Polytechnic Institute and received a BS in Computer Systems Engineering as wellas an MBA from MIT Sloan.
Mr. Pierce is an accomplished executive and management consultant with over 50 years of diversified business, executive, and capital markets experience with both public and private companies across various sectors. Since 2012 he has led DLP Consulting, a management consulting practice focused on helping senior executives at small public companies with multi-location businesses on strategy setting, brand building, and performance management. His prior executive management experience includes President and CEO of Triarc Restaurant Group (owner of Arby’s Inc.), President of Kentucky Fried Chicken International, and President and COO of Denny’s Inc.
Craig S. Widdes is a seasoned construction industry veteran with over 40 years’ leadership experience in business management, sales, general construction and all aspects of roofing. His expertise provides him with deep insight into the industries Solar Integrated Roofing serves and a diverse knowledge of strategy, finance, and operations. Since 2005, Mr. Widdes has served as Territory Manager for ProAm Construction, specializing in roofing, decking and general contracting. Prior to that, he owned and operated two construction companies, Widdes Construction and Widdes Roofing. Mr. Widdes graduated from San Diego State University in 1981.