Leadership

Leadership

Name
David Massey Chief Executive Officer

Dave Massey has been in the roofing industry for over 30 years. Beginning in his early 20s, Dave started in the roofing industry with installing solar rooftops for rooftop hot water systems. As the industry began to change, he started to focus on roofs specifically. In 1989, Dave opened up his own roofing company and started installing residential roofs in the San Diego area. He owned the largest residential roofing company in San Diego with the trusted name of Secure Roof. In 2008, they saw the vision of PV Solar being installed on the roofs in California as the green energy movement began.

Pablo Diaz President

Pablo Diaz is the founder of USA Solar Networks LLC where, since 2011, he has been party to over 8500 solar installations. He has in his career structured over $250 million dollars for solar projects throughout the US and Canada. A recognized industry expert, he has been featured in over 30 publications and media outlets, including the Washington Post, Houston Chronicle, and Yahoo Finance. In 2020, Pablo was awarded the Top Dynamic CEO by CEO Magazine.

Craig S. Widdes President of Roofing, Southern California

Craig S. Widdes is a seasoned construction industry veteran with over 40 years’ leadership experience in business management, sales, general construction and all aspects of roofing. His expertise provides him with deep insight into the industries Solar Integrated Roofing serves and a diverse knowledge of strategy, finance, and operations. Since 2005, Mr. Widdes has served as Territory Manager for ProAm Construction, specializing in roofing, decking and general contracting. Prior to that, he owned and operated two construction companies, Widdes Construction and Widdes Roofing. Mr. Widdes graduated from San Diego State University in 1981.

Troy Clymer Chief Operating Officer

Troy Clymer is the co-founder of Balance LLC [DBA: Balance Claims] (www.balanceclaims.com) where he served as the CEO/CFO, prior to the Acquisition by SIRC on 4/29/21. Balance is the nation’s leading business process outsourcing firm for General Contractors providing back office, administrative, estimating, supplementing and training services to hundreds of General Contractors across the USA.

Troy has led Balance’s team of 35+ W2 staff delivering best in class services to the Contracting marketspace since 2013. Troy also serves as the President of the board for The Catalyst Group (www.thecatalystgroup.co) an industry leading non-profit (501C6) educational corporation comprised of the leading vendor services companies to the contracting marketspace. Troy is also a Board Advisor for the American Policy Holders association (www.apassociation.org).

Troy is an industry leader who frequently speaks at industry conferences, trade shows and other events on a variety of business and leadership topics. He is an accomplished C-Level Executive Leader, Operator – Integrator and Technologist with  a comprehensive business acumen.

Don Lewis Senior Vice President of Mergers and Acquisitions

Mr. Lewis is a proven leader in strategic financial and organizational planning with over 30 years’ experience with private equity sponsored companies and early-stage roll-ups. He has led or played a key role in over 50 mergers and acquisitions in a wide range of industries. His diverse industry experience includes manufacturing, wholesale, retail distribution, construction, and banking. Since 2015, Mr. Lewis served as Chief Financial Officer and Executive Vice President of SourceLink, one of the top 5 largest privately held omni-channel direct marketing services firms in the country.

Previously he served as VP Finance, CAO & Controller of Advance America, a consumer financial services company. Prior to that he served as CFO and other roles at Moore’s Lumber & Building Supplies, Builderway, Pelican Companies and KPMG. He holds a Bachelor of Science Degree in Accounting and graduated Magna Cum Laude.

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