Leadership

Board of Directors

Name
David Massey Chief Executive Officer

Dave Massey has been in the roofing industry for over 30 years. Beginning in his early 20s, Dave started in the roofing industry with installing solar rooftops for rooftop hot water systems. As the industry began to change, he started to focus on roofs specifically. In 1989, Dave opened up his own roofing company and started installing residential roofs in the San Diego area. He owned the largest residential roofing company in San Diego with the trusted name of Secure Roof. In 2008, they saw the vision of PV Solar being installed on the roofs in California as the green energy movement began.

Brian Milholland President

Brian Milholland has over 30 years of experience in electrical, roofing and solar installation operations. He founded Milholland Electric Inc in 1990, and during his tenure has installed over 16 Megawatts of solar power in over 7,000 homes and businesses across Southern California. The Company was named to the INC 5000 fastest growing private companies in 2016, #998 nationally, and #20 in San Diego.

Craig S. Widdes Member

Craig S. Widdes is a seasoned construction industry veteran with over 40 years’ leadership experience in business management, sales, general construction and all aspects of roofing. His expertise provides him with deep insight into the industries Solar Integrated Roofing serves and a diverse knowledge of strategy, finance, and operations. Since 2005, Mr. Widdes has served as Territory Manager for ProAm Construction, specializing in roofing, decking and general contracting. Prior to that, he owned and operated two construction companies, Widdes Construction and Widdes Roofing. Mr. Widdes graduated from San Diego State University in 1981.

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